Retail Audio Solutions

It’s challenging times for the retail sector as we know. Recently, we’ve been regularly providing a range of compact audio solutions to a major retail chain as they seek to increase shop foot-fall and sales.

By giving informal showcases, workshops and style tips on a frequent basis, Brown Thomas in Galway offer a value-added extra to their customers. Professional make-up artists can display techniques as well as giving product demonstrations. Fashion labels are able to show-off their incoming looks for the season as well as giving tips for garment co-ordination and so on.

From our client’s point of view, the main issues are that the sound system be capable of competing with the background noise of a busy shop-floor and that the system itself be easy to control by management, be neat and be visually aesthetically pleasing amongst the product lines on display.

To this end we supply a single QSC K10 active system, controlled via a ZED10 Allen & Heath compact mixer. The K10 is easily mounted on either instore shelving units or discreetly on a stand and the tiny footprint of the ZED10 is easily tucked away to be sufficiently accessible for staff but away from curious customers. Microphones comprise a selection of handheld wireless mics or beltpacks with headsets, allowing handsfree use where required. All wireless systems are Sennheiser G3 series, which offer quick frequency scanning, tuning and superior battery life.

Systems are easily moved at short notice between departments and are easily operated by shopfloor staff once setup in advance by a technician.

From an initial 4 week hire period earlier this year, the store has decided to double the amount of systems in the store and extend the hire period to 12 weeks for the autumn season. Management cite increased footfall as the easily identifiable benefits of these workshops and product demonstrations. Also, these free seminars offer Brown Thomas a competitive advantage on the high street in attracting sales.

If you would like to know more about a competitively priced commercial audio system, whether permanently or temporarily installed, and how it can benefit your retail operation, please contact us on 091 789848.