Website, New Products, Audio tips

We’ve added a number of new product lines for the start of 2010. Firstly a range of ceiling and wall-mounted 100V speakers and systems from ADS Worldwide and secondly a range of induction loop systems. More details under the sales link of Alex Fernie Audio.
I’m very excited by the Induction loop kits from Signet, they are easily installed, affordable and offer a solution for businesses and organisations looking to facilitate hearing aid users.
There are an estimated 58000 people in Ireland with a hearing disability - can you afford not to be able to communicate with them?

I’ve just finished giving the website a bit of a sheen for the New Year, a few new photos here and there and some extra information on our product range also.

As a bit of a taster, there was a good article in Live Sound International in December 2009 on Gain Structure which you can download and read
here. A must read if you are starting out in the world of live sound mixing and you would be amazed at the amount of sound engineers I meet in an average year that don’t understand these basic principles, so read up!
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The Future?

There’s an interesting topic currently over at prosoundweb called the next big thing. Basically, what’s next for the sound industry. I haven’t chimed in myself yet, but there was one poster who suggested that the future could be bleak for small regional providers, given that the cost of equipment is falling and the quality generally improving in the MI sector. This will increase growth of very small, hobby-ist providers.

Whilst small providers with one small system will always be able to provide budget solutions for small local events, the financial outlay for truly professional systems will keep it a relatively small but highly competitive market. The challenge for regional providers is to be able to match these small operators in price but exceed them enormously in terms of sound quality and service. Small event managers need to be aware of the potential public liability exposure in the event of equipment failure causing injury to artists and audience.

On another note, having said Yes to Lisbon, it’s good to reflect on how the EU has helped the Irish audio industry compete in Europe. The combination of free trade and the Euro has increased the number of potential suppliers available to Irish-based sound companies. Where once Alex Fernie Audio imported most equipment from the UK, now we can add both German and French suppliers to the many UK and Irish suppliers for equipment and consumables. The major challenge facing Irish sound companies at present is competing with the lower labour costs in Northern Ireland and the UK. More on that another time.

As to the website, I’ve added a bit to the media side of things with information on some of the causes we support.

Finally, I’m waiting patiently on an LS9 to add the hire stock. In the short term this will be out constantly with the New De Dannann, but will be available for one off jobs also. More new products are being added throughout October. More on this soon.

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Website updates continued...

Just added details of our sales products and services
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Nexo PS10's go to US



Long-term freelance tech for Alex Fernie Audio, Mike Nestor, took a Nexo PS10 system for a Frankie Gavin & the new De-Danann (FGATNDD) gig in the house of the US Ambassador last Thursday night. So in effect, some of the PS10’s were in the US. How cool is that...
(Photo: M. Nestor - thanks)

Just added to the site - details of long-term PA hire . I’m trying to keep on top of the site though jobs are pouring in at the moment. Bear with me during the construction of it, because I think it’s coming together nicely.
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Website updates

So in between it all, I’ve added/fixed a few bits on the website. The contact form will now send to us - small bug that didn’t send the email so that’s fixed. Apologies to anyone trying to get in touch via this method. The “how did you hear about us” radio buttons will stop us asking that question!

I’ve re-alligned the PA Hire homepage so that the images sit a bit better and added a bit more content to the live music section. Content has also been added in the press section, though it’s only the beginning.

Finally, browser titles have all been added and I’ve retitled the http page names so that they have names rather than numbers etc
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www.alexfernie.com V2 up and running!

After almost 5 years, I figured it was time to update the website to take advantage of some of the web 2.0 features. So here it is. Obviously, I’ve got a bit of work to do yet on content and some tinkering with image alignment and so on. If you find any bugs, please let me know. The other big deal is that Twitter allows me to add updates and news as it happens.

Hopefully with the blog on the same platform, I’ll be more inclined to post more regularly too.

So let me know what you think, and please make suggestions

Cheers, Alex.
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